Should I raise my prices?
Are you worried about losing customers if you raise your prices?
Many entrepreneurs will go years without raising their rates because they’re worried that demand will drop off. If you share this fear, you shouldn’t if:
Your product or service is valuable
The rate increase is reasonable
You’ve sustained great relationships with your clients
Often, it’s much more convenient for your customers to retain your services than to find someone new.
If you’re raising the rates of your window washing company by 10%, it’s not usually worth it for your clients to take the time and effort of finding someone who is cheaper, reliable, and can produce quality work.
Let’s assume you want to raise your prices for your 10 clients by 25%. If you lose 2 clients, you’re still going to come out ahead. Also, you’ll have more time to find new clients or focus on other tasks.
Value Logic Solutions will help you determine when to raise prices, and how to do it effectively.
Are you ready for a pay increase?
Check out our Pricing Strategy! If you want a free copy of the 10 step process, just respond to this post.
Or send an email to Bond@ValueLogicSolutions.com
Q: What has your experience been when raising rates?
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