Important key branding question.

Is your product or service high-quality, cheap, or convenient?

Identifying which of the three categories your product or service falls into will help you determine what to say when making a sale.

• Cheap products work well in the short-term, but over time, they don’t earn a significant ROI and do not incentivize a long-term investment on your part.

• High-quality products work well in the long term, but first, you have to show your customers that it’s worth paying a premium. 

• Convenient products also impact cost. When customers recognize they’re receiving a high-quality product, they’re more likely to pay a premium if there are fewer inconveniences or costs compared to a cheaper alternative.

For long-term success—especially when selling a service—quality should be your #1 priority. Quality can expand exponentially over time, and as you grow your service business, it should.

Value Logic Solutions values quality above all else. We help our customers maximize profits by creating freedom and accelerating growth, and our services show you how!

What category does your product or service most identify as: high-quality, cheap, or convenient?

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